Alison Connor
Marketing Strategist | Copywriter | Salesforce Ecosystem Collaborator
- ✓ 14+ years in B2B SaaS marketing and positioning
- ✓ Specializes in AppExchange GTM strategy + messaging
- ✓ Trusted partner to Salesforce ISVs and growing tech teams
- ✓ Known for clear messaging, smart structure, and fast execution
Helping Salesforce ISV partners and growing businesses launch, scale, and succeed.
I'm a marketing strategist, copywriter, and consultant passionate about helping small businesses and Salesforce ISV partners thrive. With 14+ years of experience in B2B marketing and messaging, I bring a strategic, collaborative approach to every project.
Whether you’re launching a new solution on the AppExchange, building your first microsite, or refining your go-to-market messaging, I’ll help you create marketing assets that resonate, convert, and grow your brand.
Modern Edge Creative is about more than just beautiful websites or catchy copy, it’s about building strategic foundations for long-term success.
Fun fact: When I'm not crafting marketing strategies, you can find me exploring Florida's beaches, perfecting my pickleball game, or dreaming up my next creative project.
14+ years in
B2B Marketing
Salesforce ISV
Specialization
GTM strategist for
tech-forward brands
Collaborative, results-driven approach
Copywriting + Web strategy expertise
What I Believe
Clear Strategy Beats Flashy Tactics
Effective marketing starts with a strong foundation, clear messaging, smart positioning, and intentional action plans. Pretty designs or clever slogans don't matter if the strategy isn’t right.
Your Message Should Connect, Not Confuse
Good marketing makes it easy for customers, and Salesforce AEs - to understand why you matter. I focus on crafting messaging that’s sharp, relatable, and built to drive action, not just impressions.
Growth Requires Both Focus and Flexibility
Every business evolves. Whether you’re launching your first AppExchange listing or scaling your brand presence, I believe in building marketing strategies that are structured enough to guide you, but flexible enough to grow with you.