A Strategy-Led Marketing Partner for Growing Businesses
Modern Edge Creative was built for businesses that need experienced marketing leadership and website design without the cost, complexity, or hand offs that come with a traditional agency. After nearly two decades leading marketing initiatives across startups, growth-stage companies, and established organizations, I’ve seen what works, what stalls, and where businesses lose momentum.
With close to 20 years of experience leading marketing from the inside, Alison partners directly with businesses as a strategic advisor and hands-on executor. Her work spans website builds, positioning, go-to-market strategy, and ongoing marketing leadership, helping teams focus on what matters most and execute with confidence.
Alison Connor
Experience that turns into better execution
Most of my career I have worked alongside founders and leadership teams to bring structure, focus, and momentum to growing businesses.
Over time, a clear pattern emerged: marketing struggles not because of a lack of effort, but because of a lack of ownership. Strategy gets created, but execution stalls. Agencies rotate teams. Internal resources lack senior direction.
Modern Edge Creative was built to solve that gap.
Rather than operating as an outside vendor, I partner directly with businesses, sometimes executing hands-on, other times guiding teams, but always with clarity, accountability, and follow-through. It’s a model designed to support real growth without unnecessary complexity.
Experience Highlights
- ✓ Nearly 20 years of marketing leadership experience
- ✓ Work spanning startups, growth-stage companies, and established organizations
- ✓ Deep expertise in messaging, and go-to-market execution
- ✓ 20 years of website design and development
- ✓ Ongoing and fractional marketing leadership for B2B, B2C, and tech teams
- ✓ Specialized experience supporting SaaS and Salesforce ISVs
How I approach the work
I believe good marketing should feel focused, intentional, and grounded in how a business actually operates.
That means:
Asking the right questions before recommending solutions
Building systems that can evolve, not constantly be rebuilt
Being thoughtful about where time and budget are spent
Treating every engagement with the same care I expect for my own business
This approach works especially well for companies that want senior-level guidance without agency overhead, and value consistency over constant reinvention.
Let’s talk through what you’re building
If you’re looking for a marketing partner who brings clarity, structure, and senior-level execution, without agency noise, I’d love to learn more about your business and where you’re headed.
Whether you need a new website, ongoing marketing leadership, or help getting unstuck, the first step is a conversation to understand what will actually make the biggest difference.