A Strategy-Led Marketing Partner for Growing Businesses
Modern Edge Creative was built for businesses that need experienced marketing leadership and strategic website design, without the cost, complexity, or hand-offs that often come with a traditional agency.
After nearly two decades leading marketing initiatives across startups, growth-stage companies, and established organizations, I’ve seen where businesses gain momentum — and where they lose it. Most often, the gap is between strategy and execution.
Today, I partner directly with businesses as both a strategic advisor and hands-on executor, helping bring clarity to marketing, strengthen positioning, and create websites that support how the business actually sells.
My work spans website design, positioning, go-to-market strategy, and ongoing marketing leadership-bringing clarity, structure, and momentum to businesses that are ready to move forward.
Alison Connor
Experience That Leads to Better Execution
Most of my career has been spent working alongside founders and leadership teams to bring structure, focus, and momentum to growing businesses.
Over time, a clear pattern emerged: marketing struggles rarely come from a lack of effort. They come from a lack of direction, ownership, and follow-through. Strategy gets created, but execution stalls. Websites get launched, but don’t clearly communicate the value of the business. Agencies rotate teams. Internal resources need senior guidance.
Modern Edge Creative was built to solve that gap.
Rather than operating as an outside vendor, I work directly with businesses — sometimes leading strategy, sometimes executing hands-on, and often doing both. The goal is always the same: clearer priorities, stronger execution, and work that actually moves forward.
Experience Highlights
- ✓ Nearly 20 years of marketing leadership experience
- ✓ Website design and development across service-based, B2B, B2C, and eCommerce brands
- ✓ Deep expertise in messaging, positioning, and go-to-market strategy
- ✓ Squarespace Circle member with additional expertise in ShowIt and Shopify
- ✓ Fractional marketing leadership and hands-on execution
- ✓ Experience working directly with founders, executives, and internal teams
How I approach the work
I believe good marketing should feel focused, intentional, and grounded in how a business actually operates.
That means:
Asking the right questions before recommending solutions
Building strategies and solutions that can evolve as the business grows
Being thoughtful about where time and budget are spent
Treating every engagement with the same care I expect for my own business
This approach works especially well for businesses that want senior-level guidance without agency overhead, and value direct communication, thoughtful strategy, and consistent follow-through.
Let’s Talk About What Your Business Needs Next
Whether you need a stronger website or ongoing marketing support, we’ll start with a conversation about what’s working, what isn’t, and where experienced support could make the biggest difference.