A Strategy-Led Marketing Partner for Growing Businesses
Modern Edge Creative was built for businesses that need experienced marketing leadership and strategic website design-without the cost, complexity, or hand-offs that come with a traditional agency.
After nearly two decades leading marketing initiatives across startups, growth-stage companies, and established organizations, I’ve seen where things work, where they stall, and where businesses lose momentum-most often at the intersection of strategy and execution.
Today, I partner directly with businesses as both a strategic advisor and hands-on executor, with a strong focus on website design that actually supports growth. As a Squarespace Circle member, I build modern, conversion-focused websites that not only look polished, but clearly communicate your value and help turn visitors into clients.
My work spans website design, positioning, go-to-market strategy, and ongoing marketing leadership-bringing clarity, structure, and momentum to businesses that are ready to move forward.
Alison Connor
Experience That Leads to Better Execution
Most of my career has been spent working alongside founders and leadership teams to bring structure, focus, and momentum to growing businesses.
Over time, a clear pattern emerged: marketing struggles rarely come from a lack of effort-but from a lack of direction and ownership. Strategy gets created, but execution stalls. Websites get launched, but don’t convert. Agencies rotate teams, and internal resources lack senior guidance.
Modern Edge Creative was built to solve that gap.
Rather than operating as an outside vendor, I partner directly with businesses, sometimes executing hands-on, other times guiding teams, but always with clarity, accountability, and follow-through. That often starts with the website.
Because when your website is clear, modern, and built with intention, everything else, your messaging, marketing, and growth, has a much stronger foundation to build from.
Experience Highlights
- ✓ Nearly 20 years of marketing leadership experience
- ✓ Website design and development across service-based, B2B, and B2C brands
- ✓ Deep expertise in messaging, and go-to-market execution
- ✓ Squarespace Circle member with expertise in fast, strategic website builds
- ✓ Ongoing and fractional marketing leadership for B2B, B2C, and tech teams
- ✓ Specialized experience supporting SaaS and Salesforce ISVs
How I approach the work
I believe good marketing should feel focused, intentional, and grounded in how a business actually operates.
That means:
Asking the right questions before recommending solutions
Building systems that can evolve, not constantly be rebuilt
Being thoughtful about where time and budget are spent
Treating every engagement with the same care I expect for my own business
This approach works especially well for companies that want senior-level guidance without agency overhead, and value consistency over constant reinvention.
Let’s build the right foundation for your next step
Whether it’s a new website or broader marketing support, we’ll start with a conversation to understand what you need-and what will make the biggest difference.