Your AppExchange listing is more than a product summary, it's your app's first impression to Salesforce AEs and potential customers. In this post, we break down the five key elements that make a listing stand out, earn trust, and drive conversions. Whether you're launching your first app or refreshing your listing, this guide will help you optimize every section.

Most marketing audits focus on cosmetic fixes or vanity metrics. This post lays out a sales-first audit framework—starting with sales team insights and ending with high-impact, low-effort changes that actually drive conversions.