What Makes a Great AppExchange Listing?
Launching an app on the Salesforce AppExchange is an exciting milestone for your company, but publishing your listing is just the beginning. Whether you're a first-time ISV or a seasoned partner launching a new product, your AppExchange listing is your digital storefront. It's often your first impression to Salesforce AEs, potential customers, and ecosystem partners. So how do you make it great?
Here are five essentials every strong listing should include:
1. Clear, Compelling Messaging
Your headline and overview should explain what your app does and why it matters in plain language. Avoid vague tech jargon or recycled corporate phrases. Instead, focus on the value to the user:
"Automate Territory Assignments in Salesforce with Click-Based Control."
Tip: Lead with outcomes, not features.
2. Professional, On-Brand Visuals
You get one hero image, make it count. Showcase your app UI in action or the benefit it delivers. Your screenshots should be clean and legible.
Also, use a video. Even a 1-minute voiceover walkthrough can drastically increase conversions.
3. Targeted Use Cases & Industries
Tailor your listing to speak to a specific pain point or segment. The best listings aren’t generic, they speak directly to someone. Whether it's sales ops teams, nonprofits, or enterprise field reps, name them.
Bonus: Add a customer quote or logo from that industry to reinforce relevance.
4. Proof Points That Build Trust
In the AppExchange world, credibility is everything. Strong listings include:
Customer testimonials or case studies
App ratings and reviews
"Built natively on Salesforce" badges
Compliance notes (Security Review, SOC2, HIPAA if relevant)
Don’t have these yet? Start with a short quote from a beta tester or internal user.
5. A Strong CTA and Listing Strategy
Think beyond "Get It Now."
Add a compelling CTA in the first sentence (e.g., "Book a personalized demo.")
Link to your website, microsite, or campaign landing page
Consider optimizing for partner referrals or AE alignment
And don’t forget: a great listing isn't static. Audit it quarterly to align with product updates, new industries, or marketing campaigns.
Need Help With Your Listing?
At Modern Edge Creative, we specialize in helping ISVs build high-converting AppExchange listings, microsites, and collateral that speak to both buyers and Salesforce reps. Book a free 15-minute audit or browse our GTM packages HERE