Every business reaches a point where marketing feels harder than it should. The website no longer reflects where you are. Messaging feels scattered. Efforts are happening, but not always moving in the same direction.
Modern Edge Creative works with growing businesses to bring structure, clarity, and execution to their marketing. Some clients need a strong website foundation. Others need ongoing marketing leadership. Many start with an audit to understand what’s actually working.
There’s no one-size-fits-all engagement, and that’s intentional.
The goal is to meet you where you are and build what makes the most sense next.
Marketing Strategy, Messaging, and Website Execution
Website Design & Builds
Your website should do more than look good - it should clearly communicate your value, support your sales process, and grow with your business. I design and build websites that are grounded in strategy, messaging, and real-world use. Whether you’re launching, repositioning, or upgrading an outdated site, the focus is always on clarity, conversion, and longevity - not trends that fade. This work typically includes:
- Website structure and page flow
- Messaging and conversion-focused copy
- Design and build (Squarespace, Shopify, or WordPress)
- Thoughtful handoff or continued optimization support
- SEO Titles & Meta Descriptions
- CTA & Conversion Strategy
Marketing Strategy & Ongoing Execution
Strategy only works when it gets implemented. I help businesses clarify their message, focus their efforts, and build marketing systems that are realistic, effective, and aligned with how the business actually operates.
We partner with businesses as a strategic marketing lead, helping define direction, prioritize efforts, and execute across channels over time. In some cases, this looks like hands-on execution. In others, it’s fractional leadership, guiding teams or internal resources to stay aligned and effective. This is not “set it up and walk away” marketing. It’s structured, ongoing support designed to create momentum and measurable progress.
Engagements may include:
- Campaign and launch planning
- Brand Messaging and Positioning Workshops
- Email, content, and funnel strategy
- Ongoing execution or fractional marketing leadership
- Sales Enablement Content Development
- Customer Journey Mapping
- Email Marketing Strategy/Cadence Creation
Best for:
- B2B and B2C businesses ready to grow
- Founders who want a partner, not an agency
- Teams that need consistency, focus, and follow-through
Looking for ongoing marketing leadership without hiring full-time?
Many clients work with Modern Edge Creative on a fractional or retainer basis, providing continuity, strategy, and execution as their business grows.
Marketing Audits
Not sure what’s working, or where to focus next? Marketing audits provide a clear, front-end evaluation of your website, messaging, and campaigns so you can make confident decisions before investing more time or budget.
Includes:
- A full front-end audit (no backend access required)
- Review of your website UX & SEO, messaging, email campaigns, paid ads, content, and more
- A clear summary of what’s working, what’s not, and what to do next
- Delivered in a professional PDF report and slide deck - ready to share with your team or investors
Strategic Marketing Consulting for Salesforce ISV Partners
For SaaS companies and Salesforce ISVs, I offer specialized go-to-market and AppExchange marketing support, built on years of experience inside the Salesforce ecosystem.
- Go-to-Market Strategy
- AppExchange Listing Optimization
- Review Acquisition
- Sales Decks & Messaging
- Event Playbook Planning
- Salesforce Priority Alignment Brief
Not Sure Which Service Is the Right Fit?
Some clients come in knowing exactly what they need. Others just know something isn’t working the way it should. Either way, the first step is a conversation to understand your goals, challenges, and priorities.
From there, I’ll recommend the most effective path forward — whether that’s a website build, an audit, ongoing marketing support, or a combination of services.