This 5-Minute Audit Uncovered Why One ISV Wasn’t Getting Leads, Can You Spot the Issue?
A Salesforce ISV came to me frustrated. Their AppExchange listing was live, their product was solid, and they were running ads… but the leads just weren’t coming in.
They had assumed the problem was visibility. In reality, the issue was hiding in plain sight.
Step 1: The 5-Minute Audit
Before diving into a full marketing overhaul, I ran a quick “surface-level” audit, something I do for every client. In just a few minutes, I could already see a pattern:
Messaging was feature-heavy and benefit-light.
Their AppExchange listing didn’t match the language their target audience actually used.
Website and AppExchange visuals felt mismatched, different styles, colors, and tone.
Step 2: Why This Matters
In the Salesforce ecosystem, trust and clarity drive engagement. If a prospect can’t quickly understand:
Who the product is for
What problem it solves
Why they should act now
…they move on, often to a competitor who makes the answer obvious.
Step 3: The Fix
Here’s what we changed-fast:
Rewrote the AppExchange listing with benefits-first messaging tailored to Salesforce admins and decision-makers.
Aligned visuals so the brand felt consistent and credible across all touch points.
Added a clear, next-step CTA (“Book a 15-Minute Demo”) instead of vague “Learn More” on the website.
Updated headline hooks to address real pain points we uncovered in persona research.
Step 4: The Result
Within 30 days of making these changes:
Leads increased 40% from the AppExchange listing.
Demo requests from Salesforce AEs doubled.
The ISV’s average time from lead to close shortened by 30%.
Key Takeaway
Sometimes to see results, you need a sharp, outside eye to spot the missing link.
Want me to run a quick audit on your marketing?
Download a free sample audit or book a 30-minute consult and we’ll uncover what’s holding your leads back.